SIGNORI, Paola
SIGNORI, Paola
DIPARTIMENTO DI MANAGEMENT
A study on the impact of corporate actions on consumer attitudes in the case of a brand scandal: mediating role of pre-scandal brand experience and brand trust
2023-01-01 Kapoor, S.; Banerjee, S.; Signori, P.
Action research in Sustainable Tourism: orientation of decision-makers and development conditions
2022-01-01 Tafuro, M.; Signori, P.
Analisi multidimensionale della conversazione di marca nei Social Network
2013-01-01 Grosso, Chiara; Signori, Paola
Barriers for effective International Relationship Marketing in Emerging Markets
2014-01-01 Signori, Paola; Bressan, Federica
BRAND CONVERSATION IN FACEBOOK: LA PERCEZIONE DEGLI UTENTI
2014-01-01 C., Grosso; Signori, Paola
Comparazione e percezione della marca. Utilità della pubblicità comparativa
2002-01-01 Signori, Paola; Bellin, D.
Comunicazione da intenditori: il caso Parmareggio
2022-01-01 Signori, P.; Tafuro, M.
Constrained sustainability innovation: insights from an inductive study of the global wine industry
2015-01-01 Signori, Paola; Flint, Daniel; Golicic, Susan
Consumer emotions and perceptions about value-related brand scandals: insights from a qualitative study
2024-01-01 Kapoor, S.; Signori, P.; De Nardi, G.
CONSUMER’S E-SIGNALS PRISM ANALYSIS: IMPACT AND IMPLICATIONS FOR CORPORATE COMMUNICATION STRATEGY
2011-01-01 Signori, Paola; Confente, Ilenia
Corporate actions mediating the consumer’s brand trust and attitude in case of a brand scandal
2021-01-01 Kapoor, S.; Banerjee, S.; Signori, P.
Decisioni relative alle sponsorizzazioni. Tendenze in Italia.
2007-01-01 Signori, Paola; Russo, Ivan
Developing a scale for business network clustering
2016-01-01 Flint, Daniel J.; Signori, Paola
Digital corporate identity congruence analises: highlighting critical issues and untapped opportunities. A focus on Italian SMEs of the dairy industry
2019-01-01 Signori, P.; Gozzo, I.; Bisutti, V.; Segato, S.
Digital Marketing Innovations and their role in service ecosystems, the exchange of value and social impact
2016-01-01 Signori, Paola; Flint, Daniel J.
ENVIRONMENTAL SUSTAINABILITY AND THE SUPPLY CHAIN: IS COLLABORATION NECESSARY?
2014-01-01 D. J., Flint; Signori, Paola
Humble communication of sustainability: sloppiness or strategy of the SMEs in the food industry?
2020-01-01 Signori, P.; Flint, D. J.
Il doppio posizionamento strategico. Considerazione teoriche ed evidenze empiriche
2002-01-01 Borghesi, Antonio; Signori, Paola
International Relationship Marketing closeness: Is e-Relationship an Answer?
2014-01-01 Bressan, Federica; Signori, Paola
International Relationship Marketing: Stakeholders Selection Remains a Weakness in Emerging Markets
2014-01-01 Bressan, Federica; Signori, Paola