VANNUCCI, Virginia
VANNUCCI, Virginia
DIPARTIMENTO DI MANAGEMENT
"See no evil, hear no evil": inattentional blindness for retail brands between physical and virtual channels
2019-01-01 Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano
An exploratory analysis on digital services and artificial intelligence in management academic research
2021-01-01 Chiarini, Andrea; Vannucci, Virginia; Brunetti, Federico; Bonfanti, Angelo
Big Data Analytics Opportunities Meet Ethical Issues: A Call for Action in Retail Research
2018-01-01 Pantano, Eleonora; Vannucci, Virginia; Aiello, Gaetano; Dennis, Charles
Branding in the time of virtual reality: Are virtual store brand perceptions real?
2019-01-01 Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano
Combining online market research methods for investigating brand alignment: the case of Nespresso
2021-01-01 Ranfagni, Silvia; Faraoni, Monica; Zollo, Lamberto; Vannucci, Virginia
Consumers’ fairness and privacy perceptions with personalized pricing
2021-01-01 Vannucci, Virginia; Pizzi, Gabriele; Shukla, Yupal; Aiello, Gaetano
Consumers’ shopping in person during the risk of contagion: the beneficial effects of new technology during COVID-19 pandemic
2021-01-01 Pantano, Eleonora; Scarpi, Daniele; Devereux, Luke; Vannucci, Virginia
Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores
2023-01-01 Bonfanti, Angelo; Vigolo, Vania; Vannucci, Virginia; Brunetti, Federico
Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth
2020-01-01 Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; Grazzini, Laura; Mazzoli, Valentina; Vannucci, Virginia; Viglia, Giampaolo
Digital or human touchpoints? Insights from consumer-facing in-store services
2019-01-01 Vannucci, Virginia; Pantano, Eleonora
Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review
2018-01-01 Vannucci, Virginia; Mazzoli, Valentina; Donvito, Raffaele; Aiello, Gaetano
Digitalization and academic research: knowing of and using digital services and software to develop scientific papers
2023-01-01 Brunetti, Federico; Bonfanti, Angelo; Chiarini, Andrea; Vannucci, Virginia
Do I Lose my Privacy for a Better Service? Investigating the Interplay between Big Data Analytics and Privacy Loss from Young Consumers' Perspective
2020-01-01 Vannucci, Virginia; Pantano, Eleonora
Exploring the impact of augmented reality advertising on consumer decision-making process
2018-01-01 Aiello, Gaetano; Serravalle, Francesca; Vannucci, Virginia; Viassone, Milena
How to Foster Online Wine Purchase? Empirical Evidences from Italy
2019-01-01 Faraoni, Monica; Rialti, Riccardo; Vannucci, Virginia; Zollo, Lamberto
Il marketing per una società migliore. Atti della 17ª SIM Conference
2020-01-01 Aiello, Gaetano; Donvito, Raffaele; Grazzini, Laura; Mazzoli, Valentina; Vannucci, Virginia
L'innovazione digitale nell'editoria: un modello di analisi del processo di adozione dell'e-book reader da parte del consumatore
2019-01-01 Faraoni, Monica; Vannucci, Virginia; Zollo, Lamberto
LA REALTA' VIRTUALE COME STRUMENTO DI TEST DEL PUNTO VENDITA E CANALE ALTERNATIVO
2018-01-01 Pizzi, Gabriele; Scarpi, Daniele; Pichierri, Marco; Vannucci, Virginia
MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION
2019-01-01 Yoon, Sukki; Vannucci, Virginia; Zollo, Lamberto; Rialti, Riccardo
Retail digitale: evidenze empiriche sull'utilizzo della realtà virtuale
2020-01-01 Vannucci, Virginia