The aim of this paper is to investigate the emerging phenomenon of big data and ethics in retail literature and identify the current issues and trends in order to propose some future research directions.
Big Data Analytics Opportunities Meet Ethical Issues: A Call for Action in Retail Research
Virginia Vannucci;
2018-01-01
Abstract
The aim of this paper is to investigate the emerging phenomenon of big data and ethics in retail literature and identify the current issues and trends in order to propose some future research directions.
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