This systematic review of the literature (Tranfield et al., 2003) aims to identify, classify, and analyze the main current research fields on digital retailing developing an overall interpretation of the topic investigated.
Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review
Vannucci, Virginia
;Mazzoli, Valentina;
2018-01-01
Abstract
This systematic review of the literature (Tranfield et al., 2003) aims to identify, classify, and analyze the main current research fields on digital retailing developing an overall interpretation of the topic investigated.
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