MAZZOLI, Valentina

MAZZOLI, Valentina  

DIPARTIMENTO DI MANAGEMENT  

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Titolo Data di pubblicazione Autore(i) File
"I wanna be sustainable, but I don't wanna show it!": The effect of sustainability cues on young adult consumers' preferences 1-gen-2022 Fani, V.; Mazzoli, V.; Acuti, D.
An Instagram content analysis for city branding in London and Florence 1-gen-2018 Acuti, D.; Mazzoli, V.; Donvito, R.; Chan, P.
Brand engagement in self-concept: a comparative study in Austria, Italy and Poland 1-gen-2020 Razmus, W.; Mazzoli, V.; Acuti, D.; Grabner-Kr(\,
Brand engagement into self‑concept and culture: a literature review for a future research agenda 1-gen-2023 Nechaeva, Olga; Mazzoli, Valentina; Donvito, Raffaele
Consumers Reaction to Brands Political Activity 1-gen-2019 Mazzoli, Valentina; Grazzini, Laura; Acuti, Diletta; Donvito, Raffaele
Fashion #MadeinItaly: What do you mean? 1-gen-2019 Mazzoli, V.; Acuti, D.; Magherini, L.; Bandinelli, R.; Donvito, R.; Floriani, D. E.
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions 1-gen-2023 Pizzi, Gabriele; Vannucci, Virginia; Mazzoli, Valentina; Donvito, Raffaele
Luxury and Twitter: an issue of the right words 1-gen-2019 Mazzoli, V.; Grazzini, L.; Donvito, R.; Aiello, G.
New patterns in wine consumption: the wine by the glass trend 1-gen-2020 Acuti, D.; Mazzoli, V.; Grazzini, L.; Rinaldi, R.
QR code and the wine sector: What contents? an exploratory research study on the wine industry 1-gen-2017 Acuti, D.; Magherini, L.; Mazzoli, V.; Bandinelli, R.; Donvito, R.; Rinaldi, R.; Aiello, G.
Should I Stay or Should I Go? The Effect of Allied Brands Negative Publicity on Brand Managers’ Decision-Making 1-gen-2023 Grazzini, L.; Mazzoli, V.; Zarantonello, L.
Stakeholder engagement in green place branding: A focus on user-generated content 1-gen-2019 Acuti, D.; Grazzini, L.; Mazzoli, V.; Aiello, G.
Standing for politics: What consequences for brands? 1-gen-2020 Grazzini, Laura; Acuti, Diletta; Mazzoli, Valentina; Petruzzellis, Luca; Korschun, Daniel
The effects of QR delivered content on perceived product value 1-gen-2022 Acuti, D.; Vocino, A.; Mazzoli, V.; Donvito, R.
Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands 1-gen-2023 Kniazeva, Maria; Aiello, Gaetano; Dasmi, Costanza; Mazzoli, Valentina; Nechaeva, Olga; Uddin Syed, Faheem