VANNUCCI, Virginia

VANNUCCI, Virginia  

DIPARTIMENTO DI MANAGEMENT  

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Titolo Data di pubblicazione Autore(i) File
Branding in the time of virtual reality: Are virtual store brand perceptions real? 1-gen-2019 Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano
Combining online market research methods for investigating brand alignment: the case of Nespresso 1-gen-2021 Ranfagni, Silvia; Faraoni, Monica; Zollo, Lamberto; Vannucci, Virginia
Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores 1-gen-2023 Bonfanti, Angelo; Vigolo, Vania; Vannucci, Virginia; Brunetti, Federico
Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth 1-gen-2020 Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; Grazzini, Laura; Mazzoli, Valentina; Vannucci, Virginia; Viglia, Giampaolo
Digital or human touchpoints? Insights from consumer-facing in-store services 1-gen-2019 Vannucci, Virginia; Pantano, Eleonora
Digitalization and academic research: knowing of and using digital services and software to develop scientific papers 1-gen-2023 Brunetti, Federico; Bonfanti, Angelo; Chiarini, Andrea; Vannucci, Virginia
How to Foster Online Wine Purchase? Empirical Evidences from Italy 1-gen-2019 Faraoni, Monica; Rialti, Riccardo; Vannucci, Virginia; Zollo, Lamberto
The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores 1-gen-2018 Aiello, Gaetano; Donvito, Raffaele; Vannucci, Virginia; Wagner, Beverly; Wilson, Juliette
Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores 1-gen-2019 Pizzi, Gabriele; Scarpi, Daniele; Pichierri, Marco; Vannucci, Virginia
Who is innovating? An exploratory research of digital technologies diffusion in retail industry 1-gen-2019 Pantano, E; Vannucci, V