VANNUCCI, Virginia
VANNUCCI, Virginia
DIPARTIMENTO DI MANAGEMENT
Branding in the time of virtual reality: Are virtual store brand perceptions real?
2019-01-01 Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano
Combining online market research methods for investigating brand alignment: the case of Nespresso
2021-01-01 Ranfagni, Silvia; Faraoni, Monica; Zollo, Lamberto; Vannucci, Virginia
Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores
2023-01-01 Bonfanti, Angelo; Vigolo, Vania; Vannucci, Virginia; Brunetti, Federico
Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth
2020-01-01 Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; Grazzini, Laura; Mazzoli, Valentina; Vannucci, Virginia; Viglia, Giampaolo
Digital or human touchpoints? Insights from consumer-facing in-store services
2019-01-01 Vannucci, Virginia; Pantano, Eleonora
Digitalization and academic research: knowing of and using digital services and software to develop scientific papers
2023-01-01 Brunetti, Federico; Bonfanti, Angelo; Chiarini, Andrea; Vannucci, Virginia
How to Foster Online Wine Purchase? Empirical Evidences from Italy
2019-01-01 Faraoni, Monica; Rialti, Riccardo; Vannucci, Virginia; Zollo, Lamberto
The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores
2018-01-01 Aiello, Gaetano; Donvito, Raffaele; Vannucci, Virginia; Wagner, Beverly; Wilson, Juliette
Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores
2019-01-01 Pizzi, Gabriele; Scarpi, Daniele; Pichierri, Marco; Vannucci, Virginia
Who is innovating? An exploratory research of digital technologies diffusion in retail industry
2019-01-01 Pantano, E; Vannucci, V