Is civic crowdfunding suitable for funding an ecomuseum?

The objective of the paper is to evaluate the potential use of civic crowdfunding to fulfil plans for an ecomuseum. The critical features of both an ecomuseum and civic crowdfunding are analysed to identify their commonalities. To achieve this, a qualitative approach based on the analysis of two case studies (an ecomuseum and the first initiative of civic crowdfunding in Italy to be promoted by a local administration body) was chosen. The results of the analysis revealed some common features between the case studies (the nature of the project, relevance of an active community and bottom-up approach) that bring us to answer in the affirmative the question ‘Is civic crowdfunding suitable for funding an ecomuseum?’. Understanding the relationship between the fulfilment of plans for an ecomuseum and the use of civic crowdfunding is an important topic for public bodies, crowdfunding platforms, not-for-profit organisations, citizens and the tourism sector.