How Companies can contribute to the Territory-Identity Development: Empirical Evidences from Italian Businesses Cases

This study aims to contribute to the development of the knowledge on intangibles management by analysing the territory-identity concept from a strategic competitiveness perspective. The purpose of this study is to clarify the territorial-identity concept by exploring and highlighting its dimensions and determinants. This study considers the perspective of two historical Italian companies that have long been embedded in their territory. By integrating a literature analysis with well-documented case studies, this study proposes a conceptual framework to capture and explain what companies can develop at the local level in order to improve territorial identity.