An in-depth analysis of tourists’ understanding of sustainable travel is, however, still missing. This ongoing research aims to shed light on the conversations about sustainable tourism in online communities, aiming to identify different meanings and types of sustainable travel behaviors as perceived by tourists.
Understanding the evolution of sustainable travel behaviors: a netnographic analysis of an online community
Confente I.;Mazzoli V.;
2024-01-01
Abstract
An in-depth analysis of tourists’ understanding of sustainable travel is, however, still missing. This ongoing research aims to shed light on the conversations about sustainable tourism in online communities, aiming to identify different meanings and types of sustainable travel behaviors as perceived by tourists.
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