Se vuoi sapere, chiedi. Una ricerca esplorativa tra creatori e fruitori di Science Communication come base per costruire un dialogo proficuo tra accademia e divulgazione scientifica

Science Communication (SC) has recently been characterized by a fusion between dissemination and edutainment and by its diffusion via social media, with cross-platform interactions. This maximizes its effectiveness because it promotes a communicative reinforcement and a personal reflection by the users (Fisch, 2013; Jarvin, 2015, Foel, 2021). Furthermore, thanks to the construction of cohesive communities, it resignifies the process within a socially meaningful framework. Although the educational potential of SC has already been grasped (Duffy, 2008), today it is necessary to deepen it: research has therefore been promoted involving creators and users through a survey with profiling questions (closed) and open questions and which will continue with a subsequent phase conducted through semi- structured interviews. The aim is to start from creators and users’ experience to understand how to build educational paths between science education and media education and establish a fruitful dialogue between academia and scientific dissemination.