The role of consumers in logistics and supply chain management research: A systematic literature review

The advent of the internet followed by the increased use of mobile technologies, the rapid development of omni-channel supply chains and the wide span of information available to consumers, have shifted the positioning of the academic literature about logistics and supply chain management towards more consumer-oriented practices. Scholars have recently put an emphasis on the need to focus the SCM debate on consumers. The purpose of this review analysis is to explore the LSCM literature and to provide a broad understanding of how the role of consumers has been studied in the literature, investigating in detail the approached themes, the theories and methodologies used to frame the analyses and thus providing a basis for the knowledge advancement.