Sfoglia per Autore
The perceptions of Italian farmers’ market shoppers and strategic directions for customer-company-territory interaction (CCTI)
2012-01-01 Cassia, Fabio; Ugolini, Marta Maria; Bonfanti, Angelo; Cappellari, Claudia
The perceptions of Italian farmers’ market shoppers and strategic directions for customer-company-territory interaction (CCTI)
2012-01-01 Cassia, Fabio; Ugolini, Marta Maria; Bonfanti, Angelo; Cappellari, Claudia
Business-to-business branding: a review and assessment of the impact of non-attribute-based brand beliefs on buyer’s attitudinal loyalty
2012-01-01 Cassia, Fabio; Magno, Francesca
Natural Gas Distribution Industry in Italy: Ongoing Changes and Emerging Problems at the Competitive Level
2013-01-01 Testa, Federico; Cassia, Fabio; Bonfanti, Angelo
Groupon e il couponing: un’analisi sulla soddisfazione e sulla fedeltà dei merchant
2013-01-01 Francesca, Magno; Cassia, Fabio; Ugolini, Marta Maria
Component suppliers with unknown brands: why are they able to enter successful ingredient branding agreements?
2013-01-01 Cassia, Fabio
Evidenze da una destinazione ad alta intensità turistica: il caso Gardaland tra insostenibilità presunta e sustainability in use
2013-01-01 Brunetti, Federico; Cassia, Fabio; Ugolini, Marta Maria
Marketing performance measurement in hotels, travel agencies and tour operators: a study of current practices
2013-01-01 Bruni, Attilio; Cassia, Fabio; Magno, Francesca
Gardaland and its surrounding area: a study of residents’ attitudes to tourism development
2013-01-01 Cassia, Fabio; Ugolini, Marta Maria; Baratta, Rossella
Strategie di branding nei mercati business-to-business
2013-01-01 Cassia, Fabio
Austerity Programs and Services Quality Within Italian Municipalities. An Exploration of Trends and Evolving Practices
2013-01-01 Francesca, Magno; Cassia, Fabio
Loyalty and switching behavior among corporate energy customers: A study in the Italian context
2013-01-01 Vigolo, Vania; Cassia, Fabio
To coupon or not to coupon? A study on perceived effectiveness of social couponing campaigns in the Italian hotel industry
2013-01-01 Cassia, Fabio; Francesca, Magno; Ugolini, Marta Maria
Ingredient branding: un’opportunità accessibile alle imprese produttrici di componenti prive di marchio forte?
2013-01-01 Cassia, Fabio
Strategie di branding nei mercati business-to-business: il caso Schneider Electric
2014-01-01 Cassia, Fabio; Dario, Mangiò
Board Diversity and Firm Internationalization: The Case of Italy
2014-01-01 Baronchelli, G.; Cassia, Fabio; Piantoni, M.
Local vs. Global social-couponing sites: a study of merchants’ satisfaction
2014-01-01 Francesca, Magno; Cassia, Fabio; Ugolini, Marta Maria
Adoption and impact of marketing performance assessment systems among travel agencies in Italy
2014-01-01 Francesca, Magno; Attilio, Bruni; Cassia, Fabio
L’efficacia delle campagne di social couponing: uno studio tra i merchant di Groupon
2014-01-01 Magno, Francesca; Cassia, Fabio; Ugolini, Marta Maria
Local vs. Global Social Couponing Sites: A Study of Merchants’ Satisfaction
2014-01-01 Francesca, Magno; Cassia, Fabio; Ugolini, Marta Maria
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