Sfoglia per Autore
The Changing Role of the Customer in the Co-Design Process
2010-01-01 Cavallone, M.; Cassia, Fabio
Distances in public administrators’ and elected officials’ perspectives on services quality: exploring the implications for citizens’ role in quality improvement processes
2010-01-01 Cassia, Fabio; Magno, Francesca
Comparing the effectiveness of offline and online sponsorship of long tail communities
2010-01-01 Andreini, Daniela; Cassia, Fabio
Web Communities as instruments to improve museum services and communication activities
2010-01-01 Pessione, Matteo; Cassia, Fabio
Assessing the impact of business-to-business brand reputation on comparative brand preference and buyer’s satisfaction
2010-01-01 Cassia, Fabio
Exploring marketing issues for business-to-business companies entering emerging markets
2010-01-01 Cassia, Fabio; Magno, Francesca
Drivers of born-global companies’ international development: an empirical investigation among Italian companies
2010-01-01 Baronchelli, Gianpaolo; Cassia, Fabio
Effectiveness of sponsorships in Niche Communities Online: a preliminary study
2010-01-01 Andreini, Daniela; Cassia, Fabio
Facilitating network-building services for social innovation: the case of “The HUB (Milano)”
2011-01-01 Miglietta, Angelo; Pessione, Matteo; Cassia, Fabio
Generic medicines non-adoption: investigating the perceptions and attitudes of customers and the role of health professionals’ service network
2011-01-01 Cassia, Fabio; Cobelli, Nicola; Gill, L.
Business-to-business branding: continuità, discontinuità e problemi aperti
2011-01-01 Cassia, Fabio; Marino, Alberto
Efficacia delle alleanze di marketing per l’accesso ai mercati emergenti delle Pmi distrettuali: il caso «Italian Legwear Shanghai»
2011-01-01 Cassia, Fabio; Magno, Francesca; Pedrazzoli, Elisa
Are citizens always right? Investigating why citizens’ inputs are notalways beneficial to public services co-production
2011-01-01 Magno, Francesca; Cassia, Fabio
Relation between ingredient co-branding value and OEM’s loyalty: an analysis in Italian energy industry
2011-01-01 Daniela, Andreini; Cassia, Fabio
Differences between public administrators’ and elected officials’ perspectives on the role of the citizen in service quality improvement processes
2011-01-01 Cassia, Fabio; Magno, Francesca
Co-design between consumers and companies: Roles, created-exchanged value and reward systems
2012-01-01 Cavallone, Mauro; Cassia, Fabio
Services branding: is it a matter of gender?
2012-01-01 Ugolini, Marta Maria; Cassia, Fabio; Vigolo, Vania
L’impatto economico diretto del turismo tout court per Bardolino
2012-01-01 Cassia, Fabio
Public services quality, citizen orientation and austerity programs: An empirical study of trends and evolving practices within Italian municipalities
2012-01-01 Magno, Francesca; Cassia, Fabio
The perceptions of Italian farmers’ market shoppers and strategic directions for customer-company-territory interaction (CCTI)
2012-01-01 Cassia, Fabio; Ugolini, Marta Maria; Bonfanti, Angelo; Cappellari, Claudia
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