Farm Vacation Tourism between Tradition and Innovation

Farm tourism has evolved throughout the years. Nowadays, farm operators have to show a high degree of professionalization in order to be successful. Based on their perceptions, this study ex- amines the success factors of farm tourism in Germany. The re- sults clearly demonstrate that the key components rely primarily on advertising, followed by guests’ activities, quality of the ac- commodation, attraction of the region and guests’ perception of a consistent price-to-service relationship. Yet, a real marketing knowledge seems to be still lacking among operator