This study advances marketers’ knowledge about consumer expectations regarding sustainable food in both industrialized (Germany, United States, Switzerland) and emerging economies (Brazil, China, India). Data was obtained through an online consumer survey of 1,179 respondents. Findings show that consumer expectations regarding sustainable food consist of five factors: ethic attributes, naturalness, health-related aspects, terroir, and innovation.International agri-business marketers can use the outcomes of this study to design well-tailored communication strategies promoting sustainable food. Scholars can build upon the resulting multi-country sustainability scale to reach a less western-biased understanding of consumer expectations of sustainable food in emerging economies

Consumer expectations regarding sustainable food: Insights from developed and emerging markets

Sidali KL
;
2016-01-01

Abstract

This study advances marketers’ knowledge about consumer expectations regarding sustainable food in both industrialized (Germany, United States, Switzerland) and emerging economies (Brazil, China, India). Data was obtained through an online consumer survey of 1,179 respondents. Findings show that consumer expectations regarding sustainable food consist of five factors: ethic attributes, naturalness, health-related aspects, terroir, and innovation.International agri-business marketers can use the outcomes of this study to design well-tailored communication strategies promoting sustainable food. Scholars can build upon the resulting multi-country sustainability scale to reach a less western-biased understanding of consumer expectations of sustainable food in emerging economies
2016
Multi-group comparison; Sustainable food; Invariance analysis
File in questo prodotto:
File Dimensione Formato  
Sidali_von_Meyer.pdf

non disponibili

Dimensione 1.26 MB
Formato Adobe PDF
1.26 MB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11562/991539
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 23
  • ???jsp.display-item.citation.isi??? 19
social impact