Sustainable Stakeholder Experience: introducing a framework using the dairy industry as a case example

Objectives: New values are emerging within corporate identities dynamics. New meanings are revealing latest tendencies in strategies and business models, and this phenomenon shows multiple dimensions and new trends in what companies want as part of their identity, such as sustainability, network collaboration and experiential marketing. This paper attempts to contribute by offering a conceptual framework that pulls all of these concepts together, reporting a theoretical discussion that is part of a larger inductive project. Methodology: This conceptual contribution is presenting initial findings of a literature review based on a scoping study method, driven by the main research question: “What is known in the existing literature about sustainable business models, sustainable network collaboration, and sustainable experiential marketing?” Literature review: This literature review narrative is an explorative exercise useful to highlight several literature gaps on combinations of different concepts, such as sustainability, corporate identity, collaborative business models, customer experience and experiential marketing. Results: From a theoretical perspective, results report that the literature is still stuck in silos and shows little attention to the combination of these concepts. Moreover, the introduction of a new framework on Sustainable Stakeholder Experience enables the combination of emerging concepts, such as sustainable ecosystems, stakeholder experience, sustainable experiential marketing. Limitations: Due to the nature of this conceptual paper’s narrative, being this study part of a bigger research design, we recognize that the main limitation of this conference presentation is the absence of data demonstrating all the results found in previous research phases. However, data discussion is not the purpose of this contribution. Originality: This short contribution aims to stimulate the discussion with a multidisciplinary approach to corporate identity analysis and related corporate strategies. Literature gaps highlighted in this scoping study could stimulate in advancing theories on Collaborative Sustainable Busi ness Models, Sustainable Ecosystems, Sustainable Experiential Marketing, and to call for further research on Sustainable Stakeholder Experience.