Ecomuseums (on Clean Energy), Cycle Tourism and Civic Crowdfunding: A New Match for Sustainability?

An ecomuseum is an ‘instrument’ to share the interests of a region and protect its cultural, historical and natural heritage. Cycle tourism is a sustainable type of tourism. Civic crowdfunding is a method of raising funds from a community for the fulfilment of civic initiatives. Starting from the literature on the link between cycle tourism and sustainability, the interaction between renewable energy resources and tourism, and finally the place-based dimension of a civic crowdfunding campaign, the purpose of this study is to show that an ecomuseum focused on clean energy has the potential to attract cycle tourists, increase the numbers of funders, as well as attract the interest of the municipality, not-for-profit associations and energy and tourism firms, and thus significantly enhance its beneficial effects on sustainability from economic, social and environmental points of view. This study employed an action research method to gain in-depth knowledge of this issue, as well as a qualitative case study approach to present and discuss the results. The principal result of this study is the identification of a potential way to create sustainability, via the match between an ecomuseum devoted to clean energy, cycle tourism and civic crowdfunding.