A number of studies have compared consumers’ preferences for specific food attributes in the US and in Europe. However, preferences for specific attributes may reflect a broader set of underlying food values. In this study, we compare preferences for a whole set of food values in the US and Norway using the Best-Worst Scaling approach. Results show that respondents in both countries have mostly similar food values, with safety being the most important value; while convenience and novelty are the least important values. Specifically, US respondents consider price more important and naturalness less important than Norwegian respondents.
A comparative study of food values between the United States and Norway
Bazzani, Claudia;
2018-01-01
Abstract
A number of studies have compared consumers’ preferences for specific food attributes in the US and in Europe. However, preferences for specific attributes may reflect a broader set of underlying food values. In this study, we compare preferences for a whole set of food values in the US and Norway using the Best-Worst Scaling approach. Results show that respondents in both countries have mostly similar food values, with safety being the most important value; while convenience and novelty are the least important values. Specifically, US respondents consider price more important and naturalness less important than Norwegian respondents.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
