The main objective of this is to understand whether different levels of return policy leniency lead to an increase of customers’ purchase intention and also repurchase willingness.

Understanding the Impact of Return PolicyLeniency on Consumer Purchase, Repurchase, and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract

Ilenia Confente
;
Ivan Russo;FRANKEL, Robert
2017-01-01

Abstract

The main objective of this is to understand whether different levels of return policy leniency lead to an increase of customers’ purchase intention and also repurchase willingness.
978-3-319-68749-0
return leniency, omnichannel, online, offline, shopper
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11562/971552
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