The customer’s role in marketing is undergoing important changes especially with regard to product development processes. The purpose of this article is to analyze the collaboration between customers and companies in order to provide a contribution based on a multidisciplinary perspective that refers to some important motivational and psychological theories

The Changing Role of the Customer in the Co-Design Process

CASSIA, FABIO
2010

Abstract

The customer’s role in marketing is undergoing important changes especially with regard to product development processes. The purpose of this article is to analyze the collaboration between customers and companies in order to provide a contribution based on a multidisciplinary perspective that refers to some important motivational and psychological theories
Co-production, co-design, co-creation, customer orientation
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11562/944919
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