Firm strategy consists of a set of decisions that identify the objectives to be reached and how to reach them in a competitive context. Given that all companies operate in competitive contexts, it follows that that all have a de facto strategy. However, strategy is not always a result of explicit planning and, even when it is, there may be a significant and sometimes irreconcilable difference between what was planned and what is actually implemented.For these reasons, it is useful to evaluate the strategy of one’s own firm by carrying out what is nothing less than a diagnostic test. This is particular true when competitive pressure exceeds certain limits and makes the situation even more volatile and subject to risk: if it is true that sustainable competitive advantages are becoming increasingly rare and shorter-lasting, it is therefore also true that strategic choices need to be continuously challenged and assessed. The aim of this article is to propose a model of tests designed to diagnose the quality of a strategy as a whole.

How can firm strategy be evaluated? A proposed six-test model

BERETTA ZANONI, Andrea;VERNIZZI, Silvia
2016-01-01

Abstract

Firm strategy consists of a set of decisions that identify the objectives to be reached and how to reach them in a competitive context. Given that all companies operate in competitive contexts, it follows that that all have a de facto strategy. However, strategy is not always a result of explicit planning and, even when it is, there may be a significant and sometimes irreconcilable difference between what was planned and what is actually implemented.For these reasons, it is useful to evaluate the strategy of one’s own firm by carrying out what is nothing less than a diagnostic test. This is particular true when competitive pressure exceeds certain limits and makes the situation even more volatile and subject to risk: if it is true that sustainable competitive advantages are becoming increasingly rare and shorter-lasting, it is therefore also true that strategic choices need to be continuously challenged and assessed. The aim of this article is to propose a model of tests designed to diagnose the quality of a strategy as a whole.
2016
Strategic diagnosis, strategic analysis, business model
File in questo prodotto:
File Dimensione Formato  
IABPAD 2016.pdf

non disponibili

Tipologia: Abstract
Licenza: Accesso ristretto
Dimensione 200.5 kB
Formato Adobe PDF
200.5 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11562/932720
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact