Increasingly dynamic, complex and unpredictable economic circumstances require continuous and systematic re-evaluations of selected development pathways and redefinitions of strategies and plans. This paper is aimed at proposing a means of identifying and choosing strategic options that can be defined as the possible development pathways of an enterprise’s business model. Strategic options are the instruments, choices and actions that link together the information that emerges from the strategic analysis processes and the actions an enterprise has to take to implement strategic agility and to constantly redesign the business model pathway. The model suggested in this article is capable of combining methodologically rigorous planning techniques with a creativity and flexibility that is essential to enterprises today. Through the lens of the proposed model, the article contributes both from an academic and a practitioner point of view, to shed light on the relevance of strategic agility issue and on the role of strategic options on the process of business model’s shaping.
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