The goal of this research was to conduct an in-depth investigation to provide a better understanding of how middlemen deal with drivers of customer value. Results from a survey of middlemen revealed those value creating drivers as perceived by the middlemen, their relative importance, and their interdependency. Managerial and theoretical implications are provided as well as areas for future research.
SERVICE SUPPLY CHAINS INTERMEDIATION: THE MIDDLE MEN PERSPECTIVE
RUSSO, IVAN;CONFENTE, Ilenia
2013-01-01
Abstract
The goal of this research was to conduct an in-depth investigation to provide a better understanding of how middlemen deal with drivers of customer value. Results from a survey of middlemen revealed those value creating drivers as perceived by the middlemen, their relative importance, and their interdependency. Managerial and theoretical implications are provided as well as areas for future research.
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