The goal of this research was to conduct an in-depth investigation to provide a better understanding of how middlemen deal with drivers of customer value. Results from a survey of middlemen revealed those value creating drivers as perceived by the middlemen, their relative importance, and their interdependency. Managerial and theoretical implications are provided as well as areas for future research.
Utilizza questo identificativo per citare o creare un link a questo documento:
http://hdl.handle.net/11562/572949
Titolo: | SERVICE SUPPLY CHAINS INTERMEDIATION: THE MIDDLE MEN PERSPECTIVE |
Autori: | |
Data di pubblicazione: | 2013 |
Abstract: | The goal of this research was to conduct an in-depth investigation to provide a better understanding of how middlemen deal with drivers of customer value. Results from a survey of middlemen revealed those value creating drivers as perceived by the middlemen, their relative importance, and their interdependency. Managerial and theoretical implications are provided as well as areas for future research. |
Handle: | http://hdl.handle.net/11562/572949 |
ISBN: | 9781905254743 |
Appare nelle tipologie: | 04.02 Abstract in Atti di convegno |
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