Most of the current literature and research on online communities and online collaborations focuses on the individual members of the community and on the reasons for the collaboration, the contributions, and the performances (Nov,Ye, 2010; Lakhani, von Hippel, 2003). However, much of this research also shows, whether highlighted by the authors or not, that the technical capabilities and the policies of the collaboration platform are important for the type of collaboration among members (Nov, 2007). On the 25th anniversary of the publication of the seminal work of Malone, Benjamin and Yates, “Electronic Markets and Electronic Hierarchies” (Malone et al. 1987), this paper wants to focus back on the platform as the central element of the online collaboration. Social platforms, market places and online work places are becoming the trading zone of commercial lives and social lives alike and as such are affecting the design of global communities and organizations. We aim to analyze the evolution of these platforms in their role as the enablers and constrainers of global collaborations.
e-marketplaces and the design of global organizations: A research agenda for the new role of the e-strategic mediator
ROSSIGNOLI, Cecilia;MOLA, Lapo;
2012-01-01
Abstract
Most of the current literature and research on online communities and online collaborations focuses on the individual members of the community and on the reasons for the collaboration, the contributions, and the performances (Nov,Ye, 2010; Lakhani, von Hippel, 2003). However, much of this research also shows, whether highlighted by the authors or not, that the technical capabilities and the policies of the collaboration platform are important for the type of collaboration among members (Nov, 2007). On the 25th anniversary of the publication of the seminal work of Malone, Benjamin and Yates, “Electronic Markets and Electronic Hierarchies” (Malone et al. 1987), this paper wants to focus back on the platform as the central element of the online collaboration. Social platforms, market places and online work places are becoming the trading zone of commercial lives and social lives alike and as such are affecting the design of global communities and organizations. We aim to analyze the evolution of these platforms in their role as the enablers and constrainers of global collaborations.
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