In recent years social networks have undergone a significant process of expansion. The purpose of this article is to approach this issue, by considering the web community as an instrument of promoting and improving museum services and relations with the visitors. More deeply this paper focuses on identifying the potential of web communities and of the related tools in order to improve the quality of the services offered by museums and cultural institutions: the use of web 2.0 applications not only contributes to support and to encourage more active participation on behalf of the citizens, but it also represent a marketing and communication channel to the society through which various experiences linked to the museum can be revealed, communicated and shared. By applying the case study method we will analyse the case of the web community created for Palazzo Madama, one of the most important museums in Turin. Our aim is to demonstrate that a web community represents an excellent way to improve the visitor experiences and to promote the museum activities through the word of mouth, since it offers an easily accessible way to interact with the museum staff and with the other visitors.
Web Communities as instruments to improve museum services and communication activities
CASSIA, FABIO
2010-01-01
Abstract
In recent years social networks have undergone a significant process of expansion. The purpose of this article is to approach this issue, by considering the web community as an instrument of promoting and improving museum services and relations with the visitors. More deeply this paper focuses on identifying the potential of web communities and of the related tools in order to improve the quality of the services offered by museums and cultural institutions: the use of web 2.0 applications not only contributes to support and to encourage more active participation on behalf of the citizens, but it also represent a marketing and communication channel to the society through which various experiences linked to the museum can be revealed, communicated and shared. By applying the case study method we will analyse the case of the web community created for Palazzo Madama, one of the most important museums in Turin. Our aim is to demonstrate that a web community represents an excellent way to improve the visitor experiences and to promote the museum activities through the word of mouth, since it offers an easily accessible way to interact with the museum staff and with the other visitors.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
