CATALOGO DEI PRODOTTI DELLA RICERCA
IRIS è la soluzione IT che facilita la raccolta e la gestione dei dati relativi alle attività e ai prodotti della ricerca. Fornisce a ricercatori, amministratori e valutatori gli strumenti per monitorare i risultati della ricerca, aumentarne la visibilità e allocare in modo efficace le risorse disponibili.
EnglishThe aim of this study is to investigate the organizational impact deriving from the adoption of a software as a service (SaaS) model for customer relationship management (CRM) applications. The proposed model expands on prior approaches by featuring a theoretical framework that integrates transaction cost theory and the resource-based view, as well as three categories of organizational, economic, and technological factors and their interrelationships. The results from four case studies verify the general applicability of the model, though it is reliable for only some factors. The results also suggest recommendations for encouraging SaaS CRM adoption.
| Titolo: | Organizational Impact of SAAS Adoption Model for CRM Applications |
| Autori: | |
| Data di pubblicazione: | 2011 |
| Abstract: | The aim of this study is to investigate the organizational impact deriving from the adoption of a software as a service (SaaS) model for customer relationship management (CRM) applications. The proposed model expands on prior approaches by featuring a theoretical framework that integrates transaction cost theory and the resource-based view, as well as three categories of organizational, economic, and technological factors and their interrelationships. The results from four case studies verify the general applicability of the model, though it is reliable for only some factors. The results also suggest recommendations for encouraging SaaS CRM adoption. |
| Handle: | http://hdl.handle.net/11562/357818 |
| ISBN: | 9788889677766 |
| Appare nelle tipologie: | 04.01 Contributo in atti di convegno |
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