Owner-managers are the decision makers in family businesses. Their personal beliefs and value systems create a framework that guides adoption and rejection of goals and consequent behaviour: family business management is influenced by the beliefs and values of the decision-maker (owner). The present research intends to emphasize the link between owners’ work values and selected organizational choices in daily management. We have found that specific orientation work values emerge which are significantly related to specific organizational choices and that certain value orientations characterize the different generations present in the company. These considerations have implications for the ongoing choices and future of numerous family businesses.
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