Is IT enough? Reflection on the Role of IT in the Digital Era

he fast-paced digitalization of products and services across all industries creates volatile and rapidly changing market environments. In such a climate, many organizations are struggling due to a lack of dynamic digital capabilities: the abilities to both create and react to new digital business models in a timely fashion. To develop dynamic digital capabilities, organizations need to rethink the role of the IT-organization and its position in the digital value chain. Based on the insights from three Danish companies that successfully compete in the digital economy, we identify organizational templates that can guide managers in the process of reshaping IT organizations for digital success.