Uncorking the experience: identifying interruptions and unmet needs in wine tastings through the Gestalt cycle of contact

We apply the psychological model of the Gestalt Cycle of Contact to map interruptions and unmet needs in winery tasting experiences. Based on qualitative analysis (ATLAS.ti) of 15 participants and 22 open questions per phase, we identify logistical issues (wayfinding/lighting), food–wine pairing, and setting factors (layout, group size, interpretive aids) that limit immersion and satisfaction. We derive actionable guidelines (personalization, clarity, and intimacy) to design more engaging wine-tourism experiences. Limitations include a small sample and single case.