This study investigates how sustainability planning addresses tensions in integrating corporate sustainability with “usual” business strategy. Data collected from semi-structured interviews with 12 Italian firms across various sectors were analysed. The research highlights key tensions faced during the integration process, organisational changes, and the role of sustainability planning as a strategic tool. Insights are provided for managers and policymakers aiming to foster effective integration of sustainability principles into business strategies.
The role of sustainability planning in addressing the tensions of ESG and corporate strategy integration
Vincenzo Riso
;Silvia Valcozzena;Silvia Cantele;Silvia Vernizzi;Bettina Campedelli
2025-01-01
Abstract
This study investigates how sustainability planning addresses tensions in integrating corporate sustainability with “usual” business strategy. Data collected from semi-structured interviews with 12 Italian firms across various sectors were analysed. The research highlights key tensions faced during the integration process, organisational changes, and the role of sustainability planning as a strategic tool. Insights are provided for managers and policymakers aiming to foster effective integration of sustainability principles into business strategies.
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