While remanufactured products represent an increasingly researched phenomenon in the literature, not much is known about consumers' understanding and acceptance of such products. This study explores this issue in the context of the theory of perceived risk (TPR), investigating return policy leniency and distribution channel choice as potential factors to foster remanufactured products' sales.

The challenge of remanufactured products: the role of returns policy and channel structure to reduce consumers' perceived risk

Confente I.;Russo I.;Frankel R.
2021

Abstract

While remanufactured products represent an increasingly researched phenomenon in the literature, not much is known about consumers' understanding and acceptance of such products. This study explores this issue in the context of the theory of perceived risk (TPR), investigating return policy leniency and distribution channel choice as potential factors to foster remanufactured products' sales.
remanufactured products, teory of perceived risk, returns policy, omnichannel, experimetal design
File in questo prodotto:
File Dimensione Formato  
10-1108_IJPDLM-03-2020-0089.pdf

accesso aperto

Tipologia: Documento in Post-print
Licenza: Creative commons
Dimensione 298.35 kB
Formato Adobe PDF
298.35 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11562/1047061
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact