Who will innovate next? A comparison between luxury and fast fashion retailers

Both luxury and fast fashion retailers are introducing innovative technologies to enhance consumers shopping experience and gain competitive advantage. However, the huge availability of innovations and the involved risks make the decision to innovate a complex task. For this reason, retailers are adopting different innovation and technology management strategies. The aim of this research is to compare and contrast fast fashion and luxury retailers willingness to innovate, in order to understand how innovation and technology management result into benefits for retail management. It further provides suggestions to improve the innovation management process, from a both theoretical and practical point of view.