The paper explores the (mis)perceptions related to local food to identify potential halo effects. It also investigates whether product beliefs relate to the food category itself or to its perceived attributes. 133 students answered a questionnaire regarding four cheeses labelled as local, conventional, organic, or PDO. Results show that local claims lead to perceiving the cheese as healthier, but less hygienic. Results suggest also other two potential halos: (i) the “tradition halo” that links perceived traditional character to healthiness and taste; and (ii) the “environmental and animal care halo” that links respect for environment and animal welfare to food safety.
Exploring consumer biased evaluations: Halos effects of local food and of related attributes
Ricci, E. C.;
2018-01-01
Abstract
The paper explores the (mis)perceptions related to local food to identify potential halo effects. It also investigates whether product beliefs relate to the food category itself or to its perceived attributes. 133 students answered a questionnaire regarding four cheeses labelled as local, conventional, organic, or PDO. Results show that local claims lead to perceiving the cheese as healthier, but less hygienic. Results suggest also other two potential halos: (i) the “tradition halo” that links perceived traditional character to healthiness and taste; and (ii) the “environmental and animal care halo” that links respect for environment and animal welfare to food safety.File | Dimensione | Formato | |
---|---|---|---|
Exploring consumer biased evaluations.pdf
accesso aperto
Descrizione: Articolo principale
Tipologia:
Altro materiale allegato
Licenza:
Creative commons
Dimensione
481.18 kB
Formato
Adobe PDF
|
481.18 kB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.