Unconventional Entrepreneurship and the Municipality: The Role of Passion and Competencies

The purpose of this research is to investigate unconventional entrepreneurship and its relationship with the municipality. In particular, the research seeks to deepen the understanding of passion and competencies in this special context. A case study method was utilised, focusing on the recreational–vehicle–equipped parking area in Monzambano (Italy), which is one of the best of its kind in Italy and Europe. Two critical findings emerge from the case study. First, the relationship between the entrepreneur and the municipality. Since the beginning (of the recreational–vehicle–equipped parking area), this relationship has provided business opportunities and threats at the same time; at a later stage of development, this relationship might lead to better results in terms of sustainability (economic, environmental and social) for the firm in primis and for the whole territory. The second critical finding relates to the role of passion and competencies of the entrepreneur in a similar context.