Crowdfunding is an alternative source of financing businesses which has significantly grown in European countries in the last years, despite the absence of a common regulation for it. Focusing in particular on equity-based crowdfunding, this paper analyzes how fashion companies can use it not only to get funding but also as a marketing tool. By examining some regulations recently enacted or revised in the main European countries, it will be possible to have a general view of possible applications of equity crowdfunding in the fashion industry.
|Titolo:||Equity crowdfunding in the fashion industry and the last reforms enacted across EU countries|
|Data di pubblicazione:||2017|
|Appare nelle tipologie:||01.01 Articolo in Rivista|