Propaganda has been used since the classical age, but only during World War I it has gained the meaning we know today. During the war in fact, governments, exploiting new advertising techniques and latest printing technology, began to persuade their citizens that the conflict was an unavoidable necessity. In Italy, war was meant to promote the unification, to acquire the status of nation and to idealize soldiers and their heroism. If propaganda’s tools such as posters and postcards have been intensively analyzed by scholars, booklets in contrast have been almost completely overlooked. Booklets show us how publishing was alive during the war years, while at the same time they prove how significant their role has been in persuading civil population and in keeping up hopes on victory as well.
Gli opuscoli prima di Caporetto: nuovi prodotti tipografici per la propaganda
Federica Formiga
2017-01-01
Abstract
Propaganda has been used since the classical age, but only during World War I it has gained the meaning we know today. During the war in fact, governments, exploiting new advertising techniques and latest printing technology, began to persuade their citizens that the conflict was an unavoidable necessity. In Italy, war was meant to promote the unification, to acquire the status of nation and to idealize soldiers and their heroism. If propaganda’s tools such as posters and postcards have been intensively analyzed by scholars, booklets in contrast have been almost completely overlooked. Booklets show us how publishing was alive during the war years, while at the same time they prove how significant their role has been in persuading civil population and in keeping up hopes on victory as well.
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