Crowdfunding, as an alternative source of financing businesses, has been an important phenomenon in European Countries in the last years, even though there is not a common regulation for it. Through the examination of two different models of crowdfunding, equity-based and reward-based, this paper analyzes how fashion companies can use this tool both to obtain necessary funding and to market their products. By comparing the regulations promulgated in the main European countries, this paper discusses how such entrepreneurs can use crowdfunding effectively.
Equity and reward-based crowdfunding in the fashion industry: some possible applications
BUTTURINI, Paolo
2016-01-01
Abstract
Crowdfunding, as an alternative source of financing businesses, has been an important phenomenon in European Countries in the last years, even though there is not a common regulation for it. Through the examination of two different models of crowdfunding, equity-based and reward-based, this paper analyzes how fashion companies can use this tool both to obtain necessary funding and to market their products. By comparing the regulations promulgated in the main European countries, this paper discusses how such entrepreneurs can use crowdfunding effectively.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
