We examine the effects of adding an independent food attribute on consumers’ willingness to pay (WTP) estimates for both cue and independent food attributes.
Cue versus independent food attributes: the effect of adding attributes in choice experiments
SCARPA, Riccardo;
2017-01-01
Abstract
We examine the effects of adding an independent food attribute on consumers’ willingness to pay (WTP) estimates for both cue and independent food attributes.
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