Collective Reputation in Agricultural Markets

In agriculture, there are many instances of coordination obtained via collective reputation, such as geographical indications, marketing and processing cooperatives, membership in labels such as Label Rouge, etc. We discuss some of their problems in agricultural markets, where they are managed by otherwise independent firms through a democratic decision-process. After selectively reviewing the published literature, we highlight some relevant problems for the industry and for policy-making and we suggest some venues for future research.