Demand and Supply Integration (DSI) refers to the ability of an organization to effectively coordinate the demand functions with the supply functions in order to co-create maximum value with key customers and the firm itself. Researchers suggest that effective DSI requires the right organizational mindset, knowledge, motivation, and incentive structures to actually create an integrated firm . Through our own research on returnsmanagement over the past decade, we’ve seen the importance of integrating demand and supply functions within a firm, and even across organizations within a supply chain. In this chapter on internal integration, we specifically address the returns management process to highlight both the need for, and the benefits of, internal integration in firms managing complex activities within and across both forward and reverse supply chains.

SELL RIGHT, NOT MORE Understanding Internal Integration

RUSSO, IVAN
2016-01-01

Abstract

Demand and Supply Integration (DSI) refers to the ability of an organization to effectively coordinate the demand functions with the supply functions in order to co-create maximum value with key customers and the firm itself. Researchers suggest that effective DSI requires the right organizational mindset, knowledge, motivation, and incentive structures to actually create an integrated firm . Through our own research on returnsmanagement over the past decade, we’ve seen the importance of integrating demand and supply functions within a firm, and even across organizations within a supply chain. In this chapter on internal integration, we specifically address the returns management process to highlight both the need for, and the benefits of, internal integration in firms managing complex activities within and across both forward and reverse supply chains.
2016
9780134210520
internal integration,supply chain, reverse flow, alignment, functional integration
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11562/944590
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