Demand and Supply Integration (DSI) refers to the ability of an organization to effectively coordinate the demand functions with the supply functions in order to co-create maximum value with key customers and the firm itself. Researchers suggest that effective DSI requires the right organizational mindset, knowledge, motivation, and incentive structures to actually create an integrated firm . Through our own research on returnsmanagement over the past decade, we’ve seen the importance of integrating demand and supply functions within a firm, and even across organizations within a supply chain. In this chapter on internal integration, we specifically address the returns management process to highlight both the need for, and the benefits of, internal integration in firms managing complex activities within and across both forward and reverse supply chains.
SELL RIGHT, NOT MORE Understanding Internal Integration
RUSSO, IVAN
2016-01-01
Abstract
Demand and Supply Integration (DSI) refers to the ability of an organization to effectively coordinate the demand functions with the supply functions in order to co-create maximum value with key customers and the firm itself. Researchers suggest that effective DSI requires the right organizational mindset, knowledge, motivation, and incentive structures to actually create an integrated firm . Through our own research on returnsmanagement over the past decade, we’ve seen the importance of integrating demand and supply functions within a firm, and even across organizations within a supply chain. In this chapter on internal integration, we specifically address the returns management process to highlight both the need for, and the benefits of, internal integration in firms managing complex activities within and across both forward and reverse supply chains.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.