European wine has a rich history of successful “Traditional Terms” (TTS) or “mentions” used asdescription of product characteristics or production systems and represents the highest expression ofexcellence as synonymous with quality recognized. There exists rather limited economic literature concerning the political economy of wine traditionalterms. This work represents a first empirical step in this direction. The purpose of this paper is to explore and evaluate the effectiveness of the use of mentions in the wine sector: the real question is whether TTs are automatically synonymous with quality with impact on prices.
The Political Economy of Traditional Terms
GAETA, Davide Nicola Vincenzo;CORSINOVI, PAOLA;
2015-01-01
Abstract
European wine has a rich history of successful “Traditional Terms” (TTS) or “mentions” used asdescription of product characteristics or production systems and represents the highest expression ofexcellence as synonymous with quality recognized. There exists rather limited economic literature concerning the political economy of wine traditionalterms. This work represents a first empirical step in this direction. The purpose of this paper is to explore and evaluate the effectiveness of the use of mentions in the wine sector: the real question is whether TTs are automatically synonymous with quality with impact on prices.
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