Purpose – The purpose this paper is to profile individual-level perspectives on sustainability andsupply chain partnering, introduces the concept of sustainable supply chain orientation (SSCO), andsuggests pathways between executive profiles toward SSCO.Design/methodology/approach – The research relies on inductive, theory-building groundedtheory and phenomenological data collection and interpretations in the wine industry. In-depthinterviews were conducted over five years with 112 senior managers from 88 organizations in theglobal wine industry representing nine wine regions in four countries.Findings – Ten profiles were developed depicting executives’ perspectives on embracingsustainability, the extent to which motivations for various forms of sustainability and partneringcompete, and being self-or supply chain partner focussed. A SSCO depicts a leader who embracessustainability, sees alignment in motivations and is supply chain partner focussed.Research limitations/implications – The paper contributes to the sustainable supply chainmanagement and general business orientation discourses by introducing the concept of SSCO andprofiling executives’ perspectives that may help to define pathways toward SSCO. It may be limited byits inductive method and the industry context. Limitations suggest future research in discoveringadditional profiles and pathways as well as validating them.Practical implications – Findings reveal the importance of understanding what sustainabilitymeans to business executives of firms in hyper-competitive markets with global supply chains.Managers will recognize that there are many possible routes toward SSCO, each one revealingpotentially unique differentiation opportunities while also providing clues to competitors’ strategies.Originality/value – This work introduces the concept of SSCO and contributes a classificationscheme consisting of detailed business executive profile descriptions and specific pathways towardSSCO followed by those executives.

Toward sustainable supply chain orientation (SSCO): mapping managerial perspectives

SIGNORI, Paola;
2015-01-01

Abstract

Purpose – The purpose this paper is to profile individual-level perspectives on sustainability andsupply chain partnering, introduces the concept of sustainable supply chain orientation (SSCO), andsuggests pathways between executive profiles toward SSCO.Design/methodology/approach – The research relies on inductive, theory-building groundedtheory and phenomenological data collection and interpretations in the wine industry. In-depthinterviews were conducted over five years with 112 senior managers from 88 organizations in theglobal wine industry representing nine wine regions in four countries.Findings – Ten profiles were developed depicting executives’ perspectives on embracingsustainability, the extent to which motivations for various forms of sustainability and partneringcompete, and being self-or supply chain partner focussed. A SSCO depicts a leader who embracessustainability, sees alignment in motivations and is supply chain partner focussed.Research limitations/implications – The paper contributes to the sustainable supply chainmanagement and general business orientation discourses by introducing the concept of SSCO andprofiling executives’ perspectives that may help to define pathways toward SSCO. It may be limited byits inductive method and the industry context. Limitations suggest future research in discoveringadditional profiles and pathways as well as validating them.Practical implications – Findings reveal the importance of understanding what sustainabilitymeans to business executives of firms in hyper-competitive markets with global supply chains.Managers will recognize that there are many possible routes toward SSCO, each one revealingpotentially unique differentiation opportunities while also providing clues to competitors’ strategies.Originality/value – This work introduces the concept of SSCO and contributes a classificationscheme consisting of detailed business executive profile descriptions and specific pathways towardSSCO followed by those executives.
2015
Phenomenology, Sustainability, Grounded theory, Inductive, Sustainable supply chain orientation
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11562/925095
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