It has been 25 years that the topic of word of mouth (WOM) related to the tourism industry has been addressed in top-level marketingjournals. However, there has not yet been a thorough synthesis of the articles, nor has there been an analysis of the approach and the directionthe research has taken. This article will try to address that deficiency, collecting and analysing 25 five years of research following thisstream, utilizing a literature review technique known as the paradigm funnel
Twenty-Five Years of Word-of-Mouth Studies: A Critical Review of Tourism Research
CONFENTE, Ilenia
2015-01-01
Abstract
It has been 25 years that the topic of word of mouth (WOM) related to the tourism industry has been addressed in top-level marketingjournals. However, there has not yet been a thorough synthesis of the articles, nor has there been an analysis of the approach and the directionthe research has taken. This article will try to address that deficiency, collecting and analysing 25 five years of research following thisstream, utilizing a literature review technique known as the paradigm funnel
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