The Ponale road features a spectacular panorama, consisting on one of the most beautiful mountain-top view of the Lake Garda (Italy). In the past, it attracted large numbers of tourists from all over Europe, especially mountain bikers, cut to its unique characteristics. However, it was close at the end of the 1990s due to geologica instability. In this study, we estivate the social benefit of reopening of this scenica route using the contingent valuation method, focusing exclusively on its recreational use value. during 2002, we conducete faceto-face interviews with 675 randomly draw potential users, both tourists and residents, because at the time the reserach was carie out the road was closed to aqny type of use. A hypothetical scenario propose the reopening of the road conditional on usesrs paying an access dee. We elicited willigness to pay (WTP) using a payment-card format. The Cameron and Hupper parametric interval regressione method was used to analyze data. Benefits compared with annual cost of mantainance show the attractiveness of the project. The feasibility of a pricing policy was also evaluated.
Estimating the economic benefits from outdoor recreation on a scenic route: the Ponale road
DE SALVO, MARIA
2009-01-01
Abstract
The Ponale road features a spectacular panorama, consisting on one of the most beautiful mountain-top view of the Lake Garda (Italy). In the past, it attracted large numbers of tourists from all over Europe, especially mountain bikers, cut to its unique characteristics. However, it was close at the end of the 1990s due to geologica instability. In this study, we estivate the social benefit of reopening of this scenica route using the contingent valuation method, focusing exclusively on its recreational use value. during 2002, we conducete faceto-face interviews with 675 randomly draw potential users, both tourists and residents, because at the time the reserach was carie out the road was closed to aqny type of use. A hypothetical scenario propose the reopening of the road conditional on usesrs paying an access dee. We elicited willigness to pay (WTP) using a payment-card format. The Cameron and Hupper parametric interval regressione method was used to analyze data. Benefits compared with annual cost of mantainance show the attractiveness of the project. The feasibility of a pricing policy was also evaluated.
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