The aim of this article is to analyze the strategic choices made by Fiat in the years after 2004. Specifically, by adopting the case study methodology, it examines the strategic options available to management from 2008 onwards, when Fiat embarked upon a path towards a remarkable industrial and financial turnaround. Through the lens of Fiat’ case, the article contributes both from an academic and a practitioner point of view, to shed light on the role of strategic options on the process of business model’s shaping.
What about strategic options? Lessons from FIAT's turnaround
BERETTA ZANONI, Andrea;VERNIZZI, Silvia;
2014-01-01
Abstract
The aim of this article is to analyze the strategic choices made by Fiat in the years after 2004. Specifically, by adopting the case study methodology, it examines the strategic options available to management from 2008 onwards, when Fiat embarked upon a path towards a remarkable industrial and financial turnaround. Through the lens of Fiat’ case, the article contributes both from an academic and a practitioner point of view, to shed light on the role of strategic options on the process of business model’s shaping.
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