From the hand to the product: the utensil in handicraft production. A hypertext visual essay experiment.

In the papert two experimental attempts are described: on one side, an attempt to construct a meta text to interact with a photographic text on the tools of craftsmen (Secondulfo 2013) , conceived as a visual essay, that is to say one entirely developed through images, in this case photos; on the other, an attempt to explore the expressive and cognitive potentialities afforded by an electronic telematic support like an on line magazine, through the insertion of hypertext links for the purpose of specifying, going more deeply into and intensifying the message entrusted to the text. In the essay an endeavour is made to explain, with the aid of images, the logic that governed the visual essay experiment, that is to say both the grammar that informed the choice and the sequence of the images, and the grammar that guided the construction of the single images, trying to show how the aesthetical stylistic traits were governed for the purpose of composing a sociological reasoning entrusted precisely only to the images themselves.