A Network Perspective for a Borderless International Structure: The Experience of an Italian Entrepreneurial SME in Morocco

Going global has become more than just a strategy; it is essential to ensuring revenues and firm survival, especially for organizations that function in saturated, highly competitive markets. Because small firms often lack the internal resources, competencies, information, capital, and managerial experience needed to expand globally, they tend to rely on resources held by other, partner firms. Thus, a network view that encourages resource and information sharing among participants can help smaller firms overcome any limitations stemming from a lack of internal resources. The experience of an Italian manufacturer with operations in Morocco reflects a new approach to network formation that focuses particularly on the learning process and acquisition of knowledge in local markets.