In this paper, we present an application of input-output analysis to management control and strategic planning for a pharmaceutical company. The model highlights the complex system of relationships between the different strategic business areas of the company and provides a tool for forecasting the dynamics of production, profits and internally shared services.
Input-Output for Management Control: the Case of GlaxoSmithKline
MARANGONI, Giandemetrio;
2002-01-01
Abstract
In this paper, we present an application of input-output analysis to management control and strategic planning for a pharmaceutical company. The model highlights the complex system of relationships between the different strategic business areas of the company and provides a tool for forecasting the dynamics of production, profits and internally shared services.
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