Literary value in the era of big data. Operationalizing critical distance in professional and non-professional reviews

New phenomena such as digital social reading, instapoets, and the “rating culture” expressed in online reviews challenge traditional literary criticism in newspapers and journals. Millions of reviews on platforms such as Amazon or Goodreads are part of this culture of participation and a counterweight to professional criticism. At the same time, successful instapoets such as Rupi Kaur reject the expertise of the gatekeepers of “prestigious literary circles” and try to establish a direct connection with readers. The aim of this paper is to build the proper methodological framework to capture these changes in the current literary system. To do this, the phenomenon of online reviewing has to be contextualized within the history and the praxis of assigning literary value to literary texts, the so-called canonization. In addition, literary theory needs to be able to analyze quantitative data and to integrate numbers into its models (engaging in a procedure that is called operationalization).