Enhancing value creation through stakeholder engagement in sustainable mega‐events: The case of Expo 2020 Dubai legacy

Value creation by mega-events is still an underdeveloped issue. Through their legacy, mega-events can create long-term value for the local community hosting the event. In determining the importance of practices for increasing value creation, stakeholder en- gagement is growing in defining mega-events features and possible legacies. The study aims to understand how stakeholder engagement can enhance value creation through sustainable events legacy after mega-events. In doing so, the research analyses the practices and the processes of stakeholder engagement adopted by Expo 2020 Dubai. This unique case study presents an extensive range of stakeholder engagement prac- tices that enhanced the value co-creation of a mega-event legacy. Following the three phases of a mega-event development (pre–during–post), the stakeholder engagement tools were adapted to meet accountability needs and stakeholders’ claims.